Ericsson Executive

Harmonizing Data &
Humanity

Product Lifecycle Management isn't just about systems. It's about finding the natural flow of information in a complex ecosystem.

The Lagom Approach

In Sweden, we have a word: Lagom. Not too much, not too little. Just right. I apply this to PLM strategy.

We don't need more data; we need the right data. We don't need more complex processes; we need balanced ones.

Sustainability Efficiency Clarity

The Digital Landscape

I.

The Seed

Concept & Innovation. Where the digital thread begins its journey.

II.

The Growth

Development & Engineering. Nurturing the product through complex systems.

III.

The Harvest

Maintenance & Retirement. Ensuring value is extracted sustainably.